The Tide®

Radio listeners in India have a few things in common with American Christians, but some of the challenges are very different. For four decades, we have been recording and broadcasting Gospel programming in India, potentially reaching millions with the Good News. With more than 1.3 billion people and 2,295 people groups in India—2,000 of them unreached—so many still need to hear the salvation message of Jesus Christ. “Multiple religions are practiced throughout India, but Hinduism is the largest, and only about 2 percent of the population professes to be Christian,” said Director Don Shenk. “So there are still so many more who need to hear about the unconditional love and saving grace of Jesus. We may think we don’t have much in common with a believer halfway around the world, but some of our struggles and concerns are the same. But it’s true that those in India have vastly different experiences as well.” For example, The Tide partners in India report that some of the c...

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Radio listeners in Albania and Kosovo have hope in the new year because of the ways  The Tide ® has shared the love of Jesus Christ over the airwaves. Our partners in Albania, Kosovo and the Balkan region have been reporting amazing and uplifting work among the people there. For example, thousands of lives have been transformed through radio and television, and more than 60 pastors and ministry leaders were trained and equipped to continue building the body of Christ in Albania and Kosovo. “Albania was once a country completely closed off to the Gospel, where church buildings, temples, mosques or any other type of religious structures were either destroyed or renovated for other use,” said The Tide Director Don Shenk. “Under the Communist regime, authorities in Albania went so far as to even remove the word ‘God’ from dictionaries. This all changed during the 1990s, and today Albania and neighboring Kosovo are open to missionaries and allow total religious freedom. Howe...